In a previous post I presented the Binding Voice of Customer (BiVoc) co-creation canvas, and then the Prerequisites a company ideally needs to get started. Once these prerequisites are ticked off, the company needs to ask itself 4 strategic...

In a previous post I presented the Binding Voice of Customer (BiVoc) co-creation canvas, a process for customer co-creation. But to decide whether the ‘Binding Voice of Customer’ is even an option for a company, management needs to ask itself five...

As mentioned in the previous post, the Binding Voice of Customer (BiVoC) process is a ‘pre-defined, transparent, binding process to implement proactive customer proposals’. This consists of 7 main elements, and can be neatly placed on a...

Companies already use a wide variety of tactics to include customers in their operations. However, customer involvement in these tactics most often stays on the reactive level of the Co-creation Matrix. Service design aims to give a voice to...

After an introduction to this effort, a summary of co-creation literature, an analysis of Swiss Direct Democracy and its effects on society, it is time to answer the original goal of this undertaking: What can organizations learn from the extreme...