As mentioned in an earlier post, some authors have suggested a view on the depth of co-creation. I find this an extremely important aspect, as it helps explain how customers are involved. This depth dimension adds a...
Category - Co-creation
Peter Horvath
7, Measurement – is co-creation worth it?
(This series of posts is based on my literature review – ask me for sources in the comments.) What are the outcomes of co-creation? That is hard to answer. Only few of the co-creation frameworks include...
6, Tools – aka the toolbox of co-creation practitioners
(This series of posts is based on my literature review – ask me for sources in the comments.) Tools ensure that customers can express their ideas towards the organizations, and organizations can interpret...
