Swiss Service Style

The BiVoC co-creation canvas – Strategic questions

In a previous post I presented the Binding Voice of Customer (BiVoc) co-creation canvas, and then the Prerequisites a company ideally needs to get started. Once these prerequisites are ticked off, the company...

The BiVoC co-creation canvas – Prerequisites

In a previous post I presented the Binding Voice of Customer (BiVoc) co-creation canvas, a process for customer co-creation. But to decide whether the ‘Binding Voice of Customer’ is even an option for a...

The BiVoC co-creation canvas

As mentioned in the previous post, the Binding Voice of Customer (BiVoC) process is a ‘pre-defined, transparent, binding process to implement proactive customer proposals’. This consists of 7 main...

What does a Swiss-style Direct Democracy mean for an organization? Introducing BiVoC

Companies already use a wide variety of tactics to include customers in their operations. However, customer involvement in these tactics most often stays on the reactive level of the Co-creation Matrix...

Applying Swiss Direct Democracy’s characteristics to organizations

After an introduction to this effort, a summary of co-creation literature, an analysis of Swiss Direct Democracy and its effects on society, it is time to answer the original goal of this undertaking: What can...

Back after a break

Ok, the past months were not too active, but that’s because the subject of this blog (my EMBA thesis) needed to be finalized, and defended. Spoiler alert: it is now final and defended! So, at least you now know...