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Direct democracy – a service design analysis: the red booklet

Peter Horvath
February 12, 2020
1 comment
1 min read

As mentioned earlier, the red booklet is the tool issued by the government inform voters about referendum details. It as an awesome document, here’s whey:

  • Information is presented from multiple perspectives, showing opinions of Government, Parliament and also the grassroots Initiators of the referendum.
  • Even arguments and counterarguments within Government and Parliament are shown, along with voting percentages in each.
  • Information is shown both in summary, and in detail.
  • Layout is well structured, clean and easy to follow.
  • Links provided in the booklet lead to websites allowing an even deeper discovery of the topic….
  • …but for those who have little time, short illustrated explanatory videos are created by the parliament.

An overall well balanced and clear source of information for every level of interest – see an example below:

header image source is swissinfo.ch

Peter Horvath

I am unconsultant living in Geneva, Switzerland, focusing on experience and service design. I work at the intersection of technology, business and human-centered design, with international experience in strategy, marketing, experience design and product management – from corporate, startup, agency and freelance environments.

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