Swiss Service Style

Latest articles

5, The participating customers

(This series of posts is based on my literature review – ask me for sources in the comments.) Much of the co-creation literature acknowledges extension and evolution of the customer’s role in the past decades. This went...

How I started – a mindmap

Mindmaps are generally good starting points for a new project. You start with the main topic in the middle, just a word or expression. Then you add related sub-topics, connecting topic and sub-topic with a line. Then...

2, The co-creation mindset

(This series of posts is based on my literature review – ask me for sources in the comments.) If ‘Drivers‘ tell you why you should adapt co-creation, then ‘Mindset’ is the collection of...