As mentioned earlier, the red booklet is the tool issued by the government inform voters about referendum details. It as an awesome document, here’s whey: Information is presented from multiple perspectives...
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Peter Horvath
“Customer co-creation”? What does that even mean?
So services require co-creation from the side of customers. Isn’t that a little vague?What does that really mean? Yes, it is vague, so glad you asked! “Customer co-creation”, until recently, lacked...
3, Frameworks – where to place co-creation
(This series of posts is based on my literature review – ask me for sources in the comments.) Authors. Love. Frameworks. They really do. Most build their own frameworks (i.e. a basic conceptional structure) without...
An update to definition of co-creation
As mentioned in an earlier post, some authors have suggested a view on the depth of co-creation. I find this an extremely important aspect, as it helps explain how customers are involved. This depth dimension adds a...
5, The participating customers
(This series of posts is based on my literature review – ask me for sources in the comments.) Much of the co-creation literature acknowledges extension and evolution of the customer’s role in the past decades. This went...
How I started – a mindmap
Mindmaps are generally good starting points for a new project. You start with the main topic in the middle, just a word or expression. Then you add related sub-topics, connecting topic and sub-topic with a line. Then...
Direct democracy – an organizational analysis IV: Processes
These few posts are an organizational analysis of Swiss direct democracy. Aaaah, I love processes! Brace yourself, this is a bit longer, but very interesting part. You might think that in a democracy, elections are the...
Direct democracy – a “co-creation” analysis I.
I analyzed Swiss direct democracy from 3 aspects. The first one was a co-creation analysis. Here I looked at how the system aligns with my findings from co-creation literature. I summarized the findings of my co...
Co-creation – a literature review structure
Gathering the insights from 20 different publications called for a structured approach. This became apparent by the third reading – but I had no idea what this structure should look like until halfway through the...
1, Drivers of co-creation – why should you get started?
(This series of posts is based on my literature review – ask me for sources in the comments.) As a service design practitioner I am convinced about the need for customer involvement – but only about half of...
