In a previous post I presented the Binding Voice of Customer (BiVoc) co-creation canvas, and then the Prerequisites a company ideally needs to get started. Once these prerequisites are ticked off, the company needs to...
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Peter HorvathThe BiVoC co-creation canvas – Prerequisites
In a previous post I presented the Binding Voice of Customer (BiVoc) co-creation canvas, a process for customer co-creation. But to decide whether the ‘Binding Voice of Customer’ is even an option for a company...
The BiVoC co-creation canvas
As mentioned in the previous post, the Binding Voice of Customer (BiVoC) process is a ‘pre-defined, transparent, binding process to implement proactive customer proposals’. This consists of 7 main elements...
What does a Swiss-style Direct Democracy mean for an organization? Introducing BiVoC
Companies already use a wide variety of tactics to include customers in their operations. However, customer involvement in these tactics most often stays on the reactive level of the Co-creation Matrix. Service design...
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6, Tools – aka the toolbox of co-creation practitioners
(This series of posts is based on my literature review – ask me for sources in the comments.) Tools ensure that customers can express their ideas towards the organizations, and organizations can interpret...
Direct democracy – a service design analysis I/a, changing the constitution
In my research of Swiss Direct Democracy (SDD), I only identified visualizations of its processes that focus on workflow or timing. These do not represent a citizen point-of-view, and omit the small details that can...
The BiVoC co-creation canvas
As mentioned in the previous post, the Binding Voice of Customer (BiVoC) process is a ‘pre-defined, transparent, binding process to implement proactive customer proposals’. This consists of 7 main elements...
Swiss Direct Democracy analysis – key characteristics
Without further ado, here are the top characteristics of Swiss direct democracy that I identified in my research. We will return to this later.
Direct Democracy’s effects on customer expectations
In this section I look at how much the co-creative aspect of Swiss Direct Democracy has influenced other areas of life in Switzerland – specifically co-creation efforts of companies (see earlier post) and...
What is service design? Here is one explanation of many
There is a running joke, that if you ask 10 service designers about what it is they do, they will give you 11 definitions. Service design builds on practices of mass manufacturing, communications, industrial design...
Direct Democracy’s Effects on Companies
As you could see in the introduction and Swiss direct democracy sections, co-creation is engraved into Swiss politics. Citizens know they have the right and opportunity to influence decisions. Government has ben shaped...
Direct democracy – debates, discussion and trends
So after the analysis but before the summary, I wanted to show also some of the criticism and trends of the Swiss Direct Democracy system. Because, oh boy, it is not perfect. But as you will see, improving it is not a...
Direct democracy – a “co-creation” analysis II.
The previous post looked at overlaps in Drivers and Mindset between the literature of “co-creation”, and the realities of Swiss direct democracy. This post is the conclusion of the comparison. Below is a...
Back after a break
Ok, the past months were not too active, but that’s because the subject of this blog (my EMBA thesis) needed to be finalized, and defended. Spoiler alert: it is now final and defended! So, at least you now know...
