Swiss Service Style

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Highlighted posts in layout A

Highlighted posts in layout B

Co-creation Literature List

As mentioned in an earlier post about structure, one of the main sections of my thesis is reviewing co-creation literature. Before we get to the details, below is the list of papers and books that I reviewed. The...

2, The co-creation mindset

(This series of posts is based on my literature review – ask me for sources in the comments.) If ‘Drivers‘ tell you why you should adapt co-creation, then ‘Mindset’ is the collection of...

5, The participating customers

(This series of posts is based on my literature review – ask me for sources in the comments.) Much of the co-creation literature acknowledges extension and evolution of the customer’s role in the past decades. This went...

Highlighted posts in layout C

Co-creation Literature List

As mentioned in an earlier post about structure, one of the main sections of my thesis is reviewing co-creation literature. Before we get to the details, below is the list of papers and books that I reviewed. The...

2, The co-creation mindset

(This series of posts is based on my literature review – ask me for sources in the comments.) If ‘Drivers‘ tell you why you should adapt co-creation, then ‘Mindset’ is the collection of...

Co-creation summary

The below illustration, a version of my literature review structure highlights each layer’s main elements, as identified during review. The co-creation Mindset and Tools are well defined and structured.There are also a...

Highlighted posts in layout D