In a previous post I presented the Binding Voice of Customer (BiVoc) co-creation canvas, and then the Prerequisites a company ideally needs to get started. Once these prerequisites are ticked off, the company needs to...
Category - Binding Voice of Customers
Peter Horvath
The BiVoC co-creation canvas
As mentioned in the previous post, the Binding Voice of Customer (BiVoC) process is a ‘pre-defined, transparent, binding process to implement proactive customer proposals’. This consists of 7 main elements...
What does a Swiss-style Direct Democracy mean for an organization? Introducing BiVoC
Companies already use a wide variety of tactics to include customers in their operations. However, customer involvement in these tactics most often stays on the reactive level of the Co-creation Matrix. Service design...
