Swiss Service Style

Co-creation Literature List

As mentioned in an earlier post about structure, one of the main sections of my thesis is reviewing co-creation literature. Before we get to the details, below is the list of papers and books that I reviewed. The selection of articles and books for review was exploratory, rather than scientific. This was thousands of pages, and at this point, a part of me wants to forget how to read…

Articles:

  • C.K Prahalad, Venkat Ramaswamy: Co-creating Unique Value with Customers (2004) Strategy & Leadership, Emerald Group Publishing
  • Aric Rindfleisch: Customer Co-Creation: A Typology and Research Agenda (2010) Chapter in Review of Marketing Research November 2010Brian Leavy: Venkat Ramaswamy – a ten-year perspective on how the value co-creation revolution is transforming competition (2013) Strategy & Leadership
  • Mekhail Mustak, Elina Jaakkola: Customer Participation and Value Creation: A Systematic Review and Research Implications Article in Journal of Service Theory and Practice · July 2013)
  • Katrien Verleye: The co-creation experience from the customer perspective: its measurement and determinants (2015) Journal of Service Management, Vol. 26 Iss: 2, pp.321 – 342.
  • Elina Jaakkola, anu Hellkula, Leena Aarikka-Stenroos: Service experience co-creation: Conceptualization, implications, and future research directions (2015), Journal of Service Management, April 2015
  • Canan Akoglu: Co-creation in service Design Practice (2015), European Academy of Design Conference Proceedings 2015
  • Mekhail Mustak, Ekina Jaakkola, Valtteri Kaartemo: Customer participation management: Developing a comprehensive framework and a research agenda (2016), Article in Journal of Service Management, June 2016
  • Anna-Sophie Oertzen, Gaby Odekerken-Schröder, Saara A. Brax, Birgit Mager: Co-creating services—conceptual clarification, forms and outcomes (2018) Journal of Service Management Vol. 29 No. 4, 2018 pp. 641-679
  • Gernot Grabher and Oliver Ibert: Schumpeterian Customers? How Active Users Co-create Innovations (2018) The New Oxford Handbook of Economic Geography
  • Tina Weisser: Systemic Consideration of Influencing Factors in the Implementation of Product and Service Design Systems (original in German); (2018, dissertation)

Books:

  • C.K. Prahalad and Venkat Ramaswamy: The Future of Competition (2004, Harvard Business Review Press)
  • Francis J. Gouillart, Venkat Ramaswamy: The Power of Co-creation (2010, Free Press)
  • John Hagel, John Seely Brown, and Lang Davison: The Power of Pull (2010, Basic Books)
  • Marc Stickdorn, Jakob Schneider: This is Service Design Thinking”; (2011; BIS Publishers)
  • Andy Polaine, Lavrans Løvlie, Ben Reason: Service Design: From Insight to Implementation (2013, Rosenfeld Media)
  • Venkat Ramaswamy, Kerimcan Ozcan: The Co-creation Paradigm (2014, Stanford University Press)
  • Ben Reason, Lavrans Lovlie, Melvin Brand Flu: Service Design for Business (2016; John Wiley & Sons)
  • Stefanie Jansen, Maarten Pieters: The 7 Principles of Complete co-creation (2017, BIS Publishers)
  • Marc Stickdorn, Markus Hormes, Adam Lawrence, Jakob Schneider: This is Service Design Doing (2018; O’Reilly Media)
  • Bryan R. Rill, Matti M. Hämäläinen: The Art of Co-Creation – A Guidebook for Practitioners (2018, Palgrave Macmillan)

Peter Horvath

I am unconsultant living in Geneva, Switzerland, focusing on experience and service design. I work at the intersection of technology, business and human-centered design, with international experience in strategy, marketing, experience design and product management – from corporate, startup, agency and freelance environments.

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